sábado, 19 de marzo de 2016

CORPORATE CORE VALUES

Por María Victoria Retondaro Costaguta

Resultado de imagen de corporate core values Core values are the basis of a company, the essence of its identity, they support the vision, shape the culture and reflect what the company appreciates. They guide employees and stakeholders in making decisions, planning strategies and interacting with the other members. They make companies run smoothly since values underlie employees’ work.Core values are timeless and unchangeable,sustainable in the long term, they should be unaffected by external factors.



According to Jim Collins, business consultant, organizational values cannot be “set”; they should be discovered. Some companies fall into errorof picking their values randomly and trying to fit them into their organization, but core values are not “one size fits all”. Instead, instituting strong and unique core values brings internal and external advantages:they educate clients and potential customers on what the company is about and clarify the identity of the company and increasingly they are becoming recruiting and retention tools. New employees will bring their own set of values, still these should be aligned with the values of the company that is hiring them.



Core values are not necessarily reliant on the type of company or industry and can vary broadly, even among organizations that do similar types of work. Although, there are some repeated core valuesacross organizations of different kinds:

·         Balance – creating and maintaining a healthy work-life balance for workers

·         Commitment – Committing to great product, service, and other initiatives

·         Community –Contributing to society

·         Diversity – Enhancing diversity and equal opportunity

·         Innovation – Chasing new creative ideas



Some advicesin order to found and maintain company values are:

-          Document and talk about the values with the team very often

-          A set of five or less values is ideal, this way the employees will have them always in mind when making decisions

-          Determine a set of questions to be askedduring selection processesthat aid to determine if a candidate’s values align

-          Generic values won’t establish a strong culture. Companies with unique cultures tend to have unconventionaland even controversial values

-          Focus on establishing strong values early and hiring people that have aligning values



As an example, diversity and equal opportunity are two of Inditex core values. Differently, luxury brand Dior core values underline the constant performance and appreciation for its quality at the highest levels.



http://www.visit-france.com/luxury-brands-of-france-dior/